It’s a marketing technique that’s uniquely Cherokee — street chiefs and dancers perform on curbside stages outside retail shops and souvenir stores, attracting crowds of shoppers. The shows, often featuring the traditional, ‘friendship dance’, ‘eagle dance’ and ‘hoop dance’, are free; yet tipping is encouraged, particularly when the “chiefs” pose for photographs. It’s a tradition that began years ago with the late Chief Henry, who was once billed as “The World’s Most Photographed Indian.”

And yes, their Native American regalia often represents indian nations and traditions other than Cherokee.